Sunday, July 31, 2011

TRG Menu 2011

Here's a sneak peak into the upcoming menu for Texas Roadhouse grill this coming fall. The theme is monochromatic look but still have that rough cowboy feel to it.
It feels a lot darker than the previous one but the goal is to make the backgrounds darker so that the food images will pop out more.

Thursday, July 21, 2011

Pineapple Fit and Right

Last july 11th, I was asked by Del Monte Philippines to design some studies for one of their brands, fit and right-- a health drink that is proven to help burn fat. I found it a very challenging project because it had to look different from their previous bottle labels and given the time frame-- i was really worried i wouldn't come up with something that they'd like. To sum it all up it was both stressful but also fulfilling knowing that I am somehow contributing to this brand and it was definitely an honor to work with such great marketing people in their company.

I was also approached to make some studies by using their design agency's initial design but creating the call out "Block and Burn Formula" element. The task was to make something like a logo for this.