Saturday, March 6, 2010

Malunggay Concept Store

Malunggay is my new friend. I have been working on this project on and off for the past 2 weeks. This is by far one of my most challenging projects because it involves rebranding: Logo Re-design, drink bottle label redesign, concept store perspectives and kiosk perspective studies.
The other challenge was not only the tasks themselves but getting it to be liked by the target market that they are aiming for. 35 yrs and above is the final target market. they started with trying to have it be catered to all classes but it seems that they are just not gearing towards the BC market

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